
Khoo Chia Ching
Khoo is the Regional Marketing Manager, of Zoho Corporation APAC, where he co-leads go-to-market strategies that prioritise product localisation for the region. With over 10 years of extensive field-service experience in the logistics and safety industry, Khoo uses his multi-faceted knowledge to advise businesses on software solutions. He has also appeared on numerous conferences and panelist sessions, advocating the importance of digitalisation, and how software solutions remain at the forefront of many digital implementations.
Khoo’s journey within the BNI community spans back to 2019, where he not only became a member but also took on the role of founding a vibrant BNI chapter in 2020. Through his tenure, he has assumed various leadership positions, contributing to nurturing a culture of achievement and mutual support within the network.
In addition to his active involvement in BNI, Khoo has been a proactive participant in various Trade Associations and Chambers (TACs), including SGTECH, where he played a pivotal role in the EdTech Committee, and the Singapore Chinese and Indian Chambers, etc. Khoo’s passion in networking in BNI and his role at Zoho perfectly align with the ethos of the National Conference, making Zoho an ideal sponsor for many events.
Zoho Corporation Pte Ltd
Regional Marketing Manager
With 55+ apps in nearly every major business category, including sales, marketing, customer support, accounting and back office operations, and an array of productivity and collaboration tools, Zoho Corporation is one of the world’s most prolific software companies.
Zoho is privately held and profitable with more than 18,000 employees. Zoho is headquartered in Austin, Texas with international headquarters in Chennai, India. Additional offices are in Singapore, Malaysia, Indonesia, the United States, India, Japan, China, Mexico, Australia, the Netherlands, and the UAE.
Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 120 million users around the world, across hundreds of thousands of companies, rely on Zoho everyday to run their businesses, including Zoho itself. For more information, please visit www.zoho.com.
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We haven't explored even 50% of Zoho CRM's functionalities yet, but we feel we have already achieved what we wanted to.
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What got me interested in Zoho was their commitment to privacy. Zoho adheres to GDPR guidelines worldwide, and this set them apart to me. One of my key concerns was whether I would be able to migrate my email history to the new platform. Fortunately the Zoho Support team really came through for us and our data migration was handled seamlessly. Zoho's support team continued to impress me as they were able to address our implementation challenges very quickly and provide an excellent onboarding experience for my team
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When we started out, we did not rely much on digital tools except for the CRM solution we had, which was very costly, making us reluctant to spend on anything more.

